CPD – Identifying your Businesses Unique Selling Points

Unique selling points refer to aspects that make your business or product stand out. They also include the product’s uniqueness, which needs to be established in the minds of customers. Therefore, this is a crucial part of the marketing strategy, as it can attract audience to choose your product over competitors.

In this market environment, consumers are savvy and you must learn to how to understand their spending habits. They are willing to spend time researching the products they want to buy. This is because many businesses offer the same core product, but the differences may lie in the value they provide. That is why unique selling points are important to help your business be different among everyone in the trade sector.

Unique selling points meaning

Unique selling points (USP) are distinctive to your product or business. To identify them, you need to conduct some research, as the USP must be aligned with customer satisfaction and preferences. Therefore, it is essential to understand its meaning first before developing your marketing strategy around it.

For this matter, identifying unique selling points requires some effort. At times, you need not only data but also creativity, especially for entrepreneurs and business owners. They must develop strategies to guide their businesses by identifying the right USPs. Additionally, they need to make an effort to steer their brands.

Therefore, it’s crucial to define your business or brand’s USP to help you differentiate your business from competitors. In addition, you need to explain why they have to choose your brand. This time, you need to highlight why your company does better than others. Together, we will learn more in detail in this programme shortly.

Course Description

The CPD – Identifying your Business's Unique Selling Points will help you devise a strategy for identifying your business's uniqueness. This is because you need to focus on several factors. For example, customer experience. You can observe how your customers behave towards your product. Here are the points we will discuss:

1. Conducting market research
2. How to make your brand align with customer experience
3. Highlighting the core strength

This course will help you secure a better position for your business in the market. A strong USP enables you to focus and implement an effective marketing strategy. It will shape your brand message, along with customers’ expectations of your product. A unique USP will reveal your brand's true identity.

Course Framework

This programme provides learners with key techniques for identifying unique selling points. This is because USP plays a vital role in marketing and generating organic sales. Not to mention, when your product is at the top of the customer's mind, they will choose you eventually. This is what you can expect in our course framework: 

• Adhering your uniqueness to the audience
• Analysing competitors
• Leverage core strength in your product

This course will run for one to two hours, depending on the duration of the discussion. This is because our professional lecturer will conduct an in-depth learning session, allowing you to ask complex questions that will be addressed together with them. Furthermore, as this programme is designed with flexibility in mind, you can participate at a time that suits your schedule.

Eligibility Requirements

The CPD – Identifying your Business Unique Selling Points is held for those who want to enhance their product’s value. Especially in terms of identifying core features. Along with emphasising unique qualities. Even though this programme is open to anyone. Additionally, it will be beneficial for individuals with these backgrounds to take this course:

1. Marketing Professional
2. Business Owners
3. Brand Manager

This course will help people from those backgrounds to identify their business' unique selling points. As a result, in the future, they will experience outstanding revenue. To start, they need to conduct market research to ensure that their USP can generate organic sales in the near future.

What are good unique selling points? 

Good, unique selling points identifies the products' strong characteristics, especially as they are presented to the market and its competitors. For example, you can highlight your premium materials and innovative technology. Furthermore, you can emphasise features that make your product appealing to customers, encouraging them to switch from competitors to your brand.

To determine a good USP, you have to do several things. For example, brainstorming your ideas and identifying your customers thoroughly. You also need to analyse your competitors as well. So you will have a better view of what makes your product unique over the them. After that, you can discover your target audience as a niche and focus on them.

Above all, you have to understand that your unique selling points will be the voice and the image of your brand. Therefore, you need to know how to communicate your USP. It’s to ensure that you succeed in delivering your business message. Beyond that, you need to ensure that company value and customer experience are aligned in one purpose. So, your business will always be the chosen one amongst all.

Unique selling points for small business

Unique selling points are essential for all businesses. Even though you’re just starting your small business, it’s still important to have one. This is because it highlights what makes your product different to stand out in a competitive market. It also showcases its superiority over its competitors. These tips will be discussed further in this course:

• Personalised service
• Unique story
• Exclusive offerings
• Innovation technology

By having a clear understanding of USP, you will be capable of identifying such aspects in your company. Especially to tailor experiences that will only build with customers' experience. That being said, once you have defined your business USP, you can develop a branding and marketing strategy. It is to ensure your business strategy will remain aligned with customers’ expectations.

Why join CCM?

The College of Contract Management is a reliable provider that can serve you with various knowledge. Especially to help you identify your business's unique selling points. After that, you may expect a professional certification as a result of your hard work in this course. Therefore, you may expect an advanced learning session with professionals in this field regarding this topic.

Look no further than having online learning with the CCM team. This is because you can manage your own time and still be able to go to work during the day. With the flexible online learning system developed by the CCM team, we aim to ensure that everyone has the opportunity for growth and development. 

The CPD – Identifying your Businesses Unique Selling Points programme will be posted shortly. Especially when the lecturer confirms their available time and the programme material is finished. This course will be delivered by professionals, which will ensure credibility. So, if you have more questions, don't hesitate to contact the CCM team via email or live chat.