Gone are the days when marketing hugely relied on physical stores that demanded a big budget and space. Nowadays, digital marketing jobs are on the rise because it smoothen product and service promotion. In addition, these professions save so much money for business owners because they don’t have to run physical ad banners that can consume bigger budgets.
Data from the global creative agency "We Are Social" and Singaporean advisory firm "Kepios" say around 5.22 billion global users accessed social media in 2024. You can imagine how vast the opportunities are for every person for all business lines. The competition for digital marketing jobs is surely tight. But, the chance remains wide open if strategies are correct.
What is digital marketing?
Digital marketing means introducing, promoting, and marketing products and services via the Internet to potential consumers. The channels for digital marketing campaigns can be various, such as social media, email, and web-based advertising. Contents for the marketing type can be in the form of texts, visuals, or videos, depending on the aim and messages.
Digital marketing closely relates to consumer behaviour and technology. The three subject fields work hand in hand to shape global consumer attitudes. Algorithms catch and study the behaviours that later become the guidelines for digital marketers. Digital Marketing jobs use the algorithm to create content that best fits the users’ tastes.
Not only commercial sectors but also government institutions use digital marketing campaigns. The goal is to create good branding for the public. From the engagement and public feedback, the institutions can better their services. In turn, the public can share their complaints without having to undergo complex and time-consuming bureaucracy like in the past.
Digital Marketing Jobs
In a nutshell, digital marketing jobs refer to the professions that create ways to present a business or brand in the digital world. Technological progress now allows every businessperson to market their business everywhere. The Internet blurs the time and space that once became the constraints. As a result, a business finds it hard to expand its market.
This article is mostly focusing on social media channels. The reason is that more people use the platforms, and the trend isn’t going to recede anytime soon. A bigger number of users means a bigger chance of attracting potential customers. So, it won’t be surprising that digital marketing jobs keep growing. Below are options if you wish to try or switch careers:
1. Social Media Manager
The first is the social media manager. As the job name suggests, it refers to the person who takes charge of the company’s presence on all social media platforms. The manager determines the sort of content in every channel. Usually, they oversee several social media specialists.
This role determines the general content tone of the message, which later translates into content planning. Also, they are responsible for creating a brand persona of the company on these networks. This one of the digital marketing jobs is critical because it focuses on getting a number of loyal followers of the brand in the long term.
2. Content Creator
This is one of the digital marketing jobs that is so popular that it now become a promising job. A content creator basically creates content that will elevate brand awareness. Moreover, this profession hopes to form loyal fans so that they will likely purchase products or services from the brand.
A content creator has to be very creative and tech-savvy. This is because they have to understand the unique traits of each social media platform and the algorithm. Their innovative works have to align with the recent trends to create a buzz among the followers and, if possible, become viral.
3 Graphic Designers
Social media is all about aesthetics and attractive visuals. As such, graphic designers are among the digital marketing jobs that have recently become in high demand. They are responsible for creating beautiful logos, daily visuals, and illustrations. All of these must support the brand presence in front of online users.
For daily content, they work hand in hand with social media specialists. The outputs are different from day to day, depending on the ideas of the specialists. For example, graphic designers create visuals of the company products on Mondays. But, for the next day, they make visuals for the company event.
4. Video Editors
Social media algorithms love video content so much, especially with short durations. This aligns with the global trend that sees more people have shorter attention spans and thus avoid long-written texts. One of the digital marketing jobs today is making high-quality and interesting videos that can get public attention in the first few seconds, if possible.
Of course, the videos must link to a business’ value and deliver the social media campaign strategy. In other words, there is a certain message for every output that will add brand awareness. Usually, the types of video content follow the directions from social media specialists, so the video will add the content messages.
5. Content Writers
Content writers, as part of digital marketing jobs, write for specific goals. In this regard, they have to write for marketing and promoting activities. In the end, the result metrics are usually the number of engagements and interactions with the followers. Content writers have to be aware of the writing style that should fit the targeted audiences.
If the potential audiences are mostly teenagers, avoid using lengthy sentences. Instead, apply short sentences with catchy phrases that the audiences mostly use daily. Through proper diction, content writers can become “the emotional bridge” between the company and the followers. The closeness between the two becomes like a real connection.
6. Social Media Specialists
Social media specialists create daily content for posting under the direction of a social media manager. They also coordinate with graphic designers and video editors to make nice videos about the content. Some companies hire different social media specialists for every platform. But, the others employ one person for all of the channels.
Besides making the daily content, these digital marketing jobs analyse the performance of each output. If they find specific content that has a higher number of interactions, they will use the same strategy for the next. They won’t apply the same tactic that doesn’t generate good results.
7. KOL Specialists
One of the digital marketing jobs that seem quite new is Key Opinion Leader (KOL) specialists. The job emerges because there’s a trend that sees followers stay loyal to some people. They regard the opinions and insights of those people as important because of their educational or professional backgrounds.
The KOL specialists search for experts, such as authors and political observers, to represent their brands. They will contact them, make the contracts, and then create strategies to embrace the followers of the KOLs. The end goal is to make the followers of that person become loyal customers of the brand.
How to become a successful digital marketer
To succeed in digital marketing, you have to consider some facts. Indeed, the sector is lucrative in the long term, but it comes with a downside. Competition in digital marketing jobs is very stiff, which means you must stand out. Below are some tips to launch your successful career in the field.
These strategies combine personal talent and business purpose to shape your way of thinking differently. There remain chances wide open even if the rivals study the same algorithm and customer behaviour as you do. Read the details so that you can conceptualise your own ideas and, finally, the practices that suit your business field.
- Find your authenticity: The first step is knowing what you’re so good at. If you are a wordsmith, content writing is one of the best digital marketing jobs for you. Words will flow like a river through your hands to create authenticity. People will discover your writing as distinctive like nobody else. As a result, they will just follow your work.
- Hone in your creativity: Creativity takes a lot of work. But with passion, you can go the extra mile in hard work. For instance, if you are a graphic designer, you must observe an ongoing trend in graphic design. This will shape your skill into a more refreshed and updated one that fits the audience.
- Study the algorithm: All of your talent and creativity will not advance your career if you don’t study algorithms. In digital marketing jobs, the algorithm is the key to fasten brand awareness. Combine your talent with algorithms to make content that quickly grabs the attention of the viewers. Algorithms for every social media platform are different. Make sure you keep an eye on this.
Be one step ahead in the digital marketing jobs with us!
All business lines are becoming dependent on digital marketing jobs to amplify their campaigns. The College of Contract Management dedicates a large curriculum of sales and marketing courses that issue a professional diploma in digital marketing on SEO. Complete your study for all the lessons to gain a full understanding.
Algorithms are also one of the key lessons they highlight. Experts will share tips on how to take advantage of algorithms and study the nature of social media platforms. If you are confused with customer relationships, you can bring that to the table and let the college guide you. What are you waiting for? Start earlier than the others!
